Our First Opportunity on College Basketball’s Biggest Stage
16.3M views, 1,049,231 interactions, and 86.2K shares with zero paid spend. Nearly every one of our 334 posts throughout the NCAA Tournament was conceptualized, manufactured, and shared by me. Roughly one every two hours from the field of 68 to the eventual champion Florida Gators.
March Madness is the most crowded month on the sports calendar. Every outlet with a logo posts the same highlights within minutes of each other. Winning it takes volume and speed, not budget. That's where I specialize.
The results were a huge success and some of the most fun I've had not only as a sports creator, but as a fan too. That feeling serves as a North Star for my career today.
I closed it out with a 'Spotify Wrapped' style recap, a ten-graphic slideshow that turned the campaign's own numbers into content.
Postgame Collaborations with Players in NCAAT
Midgame Reactions
Instant Final Scores
After 334 posts, you'd think I was ready to enjoy some much-needed time off.
On the contrary, NBA Draft season and NCAA's transfer portal period was only beginning...and so was I.
