2025 NBA Draft
Combine through Draft Night
Head of Content and Brand Strategy, Greenlight Media
Combine through Draft Night
Head of Content and Brand Strategy, Greenlight Media
Six weeks of coverage across the pre-draft calendar. Collab-first strategy, zero paid spend.
The pre-draft window is the offseason's one reliable audience, and it runs on being early. By draft night everyone has a take on the top five. The opening is in the six weeks before that, when the field is still 60 players deep and nobody has decided who matters.
The strategy was collab-first. A post published jointly to a prospect's account reaches their audience at no cost, which means getting there before they're a household name. Mark Sears and Tahaad Pettiford at Combine scrimmages. Sion James after testing. Ryan Nembhard as a projected second-rounder. Dylan Cardwell as one of the best defenders in the class. All ran as collabs, several with the athlete's agency attached.
The bets held up. Carter Bryant at 14 to San Antonio hit 10.5K likes. Ace Bailey's arrival in Salt Lake hit 17.4K. Caleb Love's pre-draft workout with Portland hit 27.1K. Adou Thiero to the Lakers at 36 hit 8.1K. The Georgia Boys piece on Utah's Atlanta pipeline hit 9.7K.
Nothing promoted. Every result came from being early and getting posted to the account of the person the story was about.
