62 million impressions across four platforms in twelve months.
I joined a two-person basketball media brand and owned content production across Instagram, TikTok, X, and YouTube. Different platforms, different products: TikTok and Instagram for discovery, X for real-time reaction, YouTube for long-form. The output was 1,000+ videos, graphics, photos, carousels and interviews.
The growth curve steepened rather than flattened. Impressions ran roughly 5M in March, 30M by September and 62M by the following March, with September alone accounting for close to 15M.
At the end of year one I built this report myself.
