Head of Content and Brand Strategy, Greenlight Media
Three brand partnerships sourced in-house. Three renewed with no sales team.
Small media brands usually wait for deals to come to them. We didn't have that luxury, so I went and found them. I identified the fit, made the approach, built the package, negotiated the rate & produced the work myself.
Kalshi
A prediction market looking for a basketball audience. I structured it as multi-post bundles priced per package rather than per post, which gave them a predictable cost and gave us the freedom to place content where it would actually perform instead of forcing it into a fixed slot. It renewed across the term multiple times.
Greenlight's own announcement credited me with landing the partnership.
Stand+
Acted as the social arm for Get The Greenlight, our in-house podcast, at NBA Summer League. Five athlete sit-downs in Vegas, published as paid partnership content that read like editorial rather than an ad. The campaign delivered 493K views and 21,342 interactions, with 84.7% of reach coming from non-followers. I built the recap deck that closed the loop with the client.
FanStake
A platform that lets fans back recruits before they arrive on campus. Every competitor was selling the feature set, so I built the campaign around the moment instead: a top-five recruit choosing where to go, and the fans who wanted a stake in it. The story carried the product as opposed to the other way around.
214,947 views, 11,573 interactions, and 94.8% of reach from non-followers. FanStake renewed three separate times, which is the closest thing to a verdict a client can give you.
