Stand+ x Get The Greenlight
NBA Summer League 2025, Las Vegas
Head of Content and Brand Strategy, Greenlight Media
NBA Summer League 2025, Las Vegas
Head of Content and Brand Strategy, Greenlight Media
A sponsored interview series shot on the ground in Vegas. Five athlete sit-downs, published as paid partnership content without losing the editorial voice.
Branded content usually reads as branded content. The goal here was the opposite: make the sponsorship invisible and let the interviews carry it.
Stand+ came on as the presenting partner for Get The Greenlight at Summer League. The format was simple and repeatable: catch players in the window between their debut and the rest of the league noticing them, ask about the path rather than the box score, and cut each conversation into a quote-led graphic plus a video piece.
We sat down with Zakai Zeigler after his Pistons debut, Miles Kelly on his start with Dallas, Dylan Cardwell during a 4-0 run with Sacramento, Chris Mañon on going from 6.6 points a game at Cornell to a two-way deal with the Lakers, and Tyson Etienne on a road most people never see.
The quotes did the work. Zakai's ran as "I will be an NBA player." Tyson's was about surviving by finding a way when there isn't one. Those were posted to both accounts & reached each player's audience directly, and pulled 7.3K and 1.2K likes respectively, with the full series clearing six figures.
