I specialize in building digital sports brands through platform-native storytelling, creative execution, and data-informed strategy. From concept to post-production, I create content that resonates, converts, and scales across TikTok, Instagram, and Twitter/X.
My work has driven over 100M views and 10M+ likes across platforms I manage or contribute to, including team accounts, branded campaigns, and personal sports media ventures.
Platforms I’ve Scaled
Underdog - TikTok
Founder · Strategy, Editing, Voice
📊 37M+ views · 5.6M likes
Built organically by blending humor, analysis, and emotional storytelling with viral sports edits.
Founder · Strategy, Editing, Voice
📊 37M+ views · 5.6M likes
Built organically by blending humor, analysis, and emotional storytelling with viral sports edits.
GreenLight Media - Instagram
Lead Strategist & Content Creator (Sept 2024–Present)
📊 32.2M views · 1.6M likes in last 90 days
Grew IG into a high-engagement storytelling hub, averaging 90%+ non-follower reach and delivering 16M views during March Madness 2025.
Lead Strategist & Content Creator (Sept 2024–Present)
📊 32.2M views · 1.6M likes in last 90 days
Grew IG into a high-engagement storytelling hub, averaging 90%+ non-follower reach and delivering 16M views during March Madness 2025.
GreenLight Media - TikTok
Content Director & Editor
📊 26M views · 2.6M likes (past year)
Produced and scaled short-form content focusing on athlete branding, college hoops culture, and viral jersey stories.
Content Director & Editor
📊 26M views · 2.6M likes (past year)
Produced and scaled short-form content focusing on athlete branding, college hoops culture, and viral jersey stories.
GreenLight Media - Twitter/X
Social Strategy & Engagement
📊 14.5M views · 117.4K likes (past year)
Drove daily growth through strategic reposting, thread storytelling, and community-driven interactions.
Social Strategy & Engagement
📊 14.5M views · 117.4K likes (past year)
Drove daily growth through strategic reposting, thread storytelling, and community-driven interactions.
Strategic Focus Areas
Platform-specific content strategies rooted in audience behavior
Story-first scripting and concept development for short-form video
Data-backed iteration and post-performance analysis
Trend-surfing and sound pairing across TikTok and Reels
Outreach frameworks for reposts, DM growth, and brand alignment
Visual formatting optimized for carousels, threads, and vertical video
Sponsored campaign integration (e.g. Kalshi partnership during NCAA Tournament)
Collaboration with athletes, media outlets, and team pages
Campaign Highlights
texas football TikTok – Underdog
📈 9m views · 1.5m likes
narrative-based tiktok edit on texas' early dominance in the sec
📈 9m views · 1.5m likes
narrative-based tiktok edit on texas' early dominance in the sec
“the lottery pick no one is talking about” – GreenLight IG
📈 1m views · 71k likes
High-performing visual story with 97.5%+ non-follower reach, featured on isaiah evans own page and shared widely in the college hoops community.
📈 1m views · 71k likes
High-performing visual story with 97.5%+ non-follower reach, featured on isaiah evans own page and shared widely in the college hoops community.
March Madness 2025 Wrap-Up – GreenLight IG
📈 16M views · 1m+ interactions
Led content strategy for GreenLight’s most successful campaign to date, generating record-level saves, shares, and profile visits.
📈 16M views · 1m+ interactions
Led content strategy for GreenLight’s most successful campaign to date, generating record-level saves, shares, and profile visits.
What I Offer
Full-platform content strategy & creative planning
Execution across short-form video, copywriting, and visual design
Athlete, team, and brand social growth campaigns
Sponsored content production and analytics reporting
Retainer-based creative partnerships with proven ROI