What I Do
I build digital sports brands through platform-native storytelling, creative execution, and data-informed strategy. From concept to post-production, I create content that resonates, converts, and scales across TikTok, Instagram, and Twitter/X.
Across the accounts I’ve built, managed, or contributed to, my work has generated 100M+ views and 10M+ total likes, spanning athlete storytelling, team branding and viral sports media.
Platforms I’ve Scaled
Underdog — TikTok
Founder · Strategy · Editing · On-camera Voice
36M views · 5M likes · 166K shares (last 365 days)
Built fully organic. Mix of humor, analysis, and emotional editing. Consistent 500K–2M view spikes, strong retention, and repeat viral formats.
36M views · 5M likes · 166K shares (last 365 days)
Built fully organic. Mix of humor, analysis, and emotional editing. Consistent 500K–2M view spikes, strong retention, and repeat viral formats.
Greenlight Media — Instagram
Lead Strategist & Content Creator (Sept 2024–2025)
32.2M views · 1.6M likes (last 90 days)
Turned IG into a high-engagement storytelling hub. Averaged 90%+ non-follower reach and helped produce a 16M-view March Madness campaign.
32.2M views · 1.6M likes (last 90 days)
Turned IG into a high-engagement storytelling hub. Averaged 90%+ non-follower reach and helped produce a 16M-view March Madness campaign.
Greenlight Media — TikTok
Content Director & Editor
26M views · 2.6M likes (past year)
Focused on athlete branding, jersey stories, and college hoops culture.
26M views · 2.6M likes (past year)
Focused on athlete branding, jersey stories, and college hoops culture.
GreenLight Media — Twitter/X
Social Strategy & Engagement
14.5M views · 117K likes (past year)
Optimized growth through thread-style storytelling, repost curation, and athlete amplification.
14.5M views · 117K likes (past year)
Optimized growth through thread-style storytelling, repost curation, and athlete amplification.
Strategic Focus Areas
Platform-specific content strategy
Story-first scripting & concept development
Retention-driven short-form editing
Trend-surfing, sound pairing, and timing
Data-backed iteration + analytics reporting
Outreach frameworks (DMs, repost pipelines, creator/athlete networks)
Carousel + thread formatting
Sponsorship integration
Campaign Highlights
Texas Football TikTok — Underdog
9M views · 1.5M likes
Narrative-driven SEC dominance story that hit every major sports vertical.
Narrative-driven SEC dominance story that hit every major sports vertical.
“The Lottery Pick No One Is Talking About” — Greenlight IG
1M views · 71K likes
97.5% non-follower reach. Shared by Isaiah Evans and multiple team/AAU accounts.
97.5% non-follower reach. Shared by Isaiah Evans and multiple team/AAU accounts.
March Madness 2025 Wrap-Up — Greenlight IG
20M views · 1M+ interactions
Most successful account-wide campaign in GLM history.
Most successful account-wide campaign in GLM history.
What I Offer
Full-platform content strategy + planning
Editing across TikTok/Reels/Shorts
Scriptwriting + story development
Social growth campaigns for athletes/brands
Sponsored content execution + reporting
Long-term creative partnerships with real ROI