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By Justin Brosemer
Note: This is a developing story regarding unconfirmed reports, speculative information, and rumors. Please consider the findings with that in mind.
On the eve of Independence Day, Kendrick Lamar once again set the Hip-Hop world ablaze when unseen stills from his recent music video ‘Not Like Us’ were leaked on X by user @/ElloeEl around 9 pm.
The user alleges Lamar’s mega-hit diss track aimed at the infamous rival, Drake, is set to release its visual tomorrow, the 4th of July and leaked the lyrics of an unreleased verse set to debut in the video.
The leak began with four images displaying Kendrick in various locations in the MV:
In front of a blue backdrop, where Kendrick fitted in a white tee strikes at an Owl-shaped Pinata with a message at the bottom reading “DISCLAIMER: NO OVHOES WERE HARMED DURING THE MAKING OF THIS VIDEO.”
2. In a white, ambient room sitting with other individuals in rows. A title card at the top reads “NOT LIKE US.”
3. Kendrick among affiliates and friends in Nickerson Garden, the neighborhood Top Dawg is from. We’ve seen this scene being actively shot for the NLU music video on Saturday, June 22nd shared by news organizations.
4. A shot of Kendrick, his fiance, Whitney Alford, and his two children, depicted in a black-and-white scene in what appears to be a living room.
After which, media organizations seem to locate and save the leaks with some tenacity, X user @/itsavibe grabs it first, with popular media pages @/Kurrco and @/XXL following shortly after. The buzz around the leaked images is palpable, but much of the additional, even more scathing leaks lie beneath the surface of this fanatic outpour.
Kurrco and XXL would go on to shortly delete their coverage of the leaks:
This release of photos was accompanied by further information on the music video’s release date and a new verse by Kendrick set to appear in the music video:
The X user alleges the verse goes as follows:
“‘I am reincarnated, I'm a stargazer, life goes on I need all ma babies. Woke up lookin for the broccoli. Highkey, keep a horn on me, that Kamasi, I.P. the ownership, the blueprint is by me. Mr. Get Off, I get off at ma feet.’” -- X user @/ElloeEl
Many participants within the beef on the fan side, whether on Kendrick's or Drake’s, immediately looked to gloat or defend their rapper of choice in light of the leaked info.
Instead, I took the time to scrounge for information on what appears to be an earth-shattering leak of Kendrick Lamar’s plans in the latter stages of this beef.
The extra info I was able to find included some further confirmation of X user @/EloeEl’s ties to his Reddit page ‘u/FunProof2478’ and his regret for sharing the leaks, effectively blowing his ‘lowkey’ status within the burgeoning rap information scene.
Upon finding what appears to be user @/ElloeEl's reddit page, u/FunProof2478, archived screenshots were able to show the user's three recent posts on the platform. Most notably, the posts claim the video will be dropping tomorrow, July 4th, and he believes the video is fire.
This is all available information regarding the recent leaks I was able to compile for this story. If more information follows, I will update the story accordingly.